Top tips for selling your home in Winter

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Purplebricks guide you on how to make your property more appealing to buyers during the challenging Winter months.

Winter time usually sees the housing market go into hibernation before blooming back into life in Spring. While it might not seem like there’s a lot of housing stock available to view in Winter, in actual fact you’ll find the market is still quite active, so here are some ways in which you can make the most of the decrease in competition and even get yourself and your home ready for the Spring buyer boom.

Here are five tips for selling your home during the Winter months:

  1. Night-time views

Schedule your Winter viewings to your advantage: remember that it’s darker and colder in these months, so show off how warm your home is and how well-lit it is at night-time. A property that seems homely and secure will quickly demonstrate its value to buyers and hopefully quickly get it off the market.

  1. Keep it lit!

No one really enjoys the long, cold, dark Winter nights and they make selling your home in the Winter very challenging. That’s why it’s essential you use what artificial light is available to you. Use it creatively to create a welcoming mood for potential buyers. And all the better if you can show that parts of the outside of your house are lit, as this will encourage buyers to view your property as more secure.

  1. Longer, warmer nights

There’s no escaping that Winter nights can be freezing! That’s why one of the most comfortable settings is a cosy living room with comfy furniture and a log-burning fire. Pay attention to ensuring that your interiors are visually appealing during viewings.  Create an atmosphere someone can picture themselves being comfortably at home in. Help them visualise what it would be like to live in your house in the middle of Winter – a warm, cosy, haven!

  1. Maintain your lane

Surprisingly overlooked, this simple tip is absolutely critical to make sure your home is looking its best. The exterior of your house is the first thing a viewer will see and we all know that first impressions last.  A home that’s not well-maintained is just not going to fly. Clear leaves from any paths or driveways, to reduce the amount of dirt brought inside. Touch-up any chipped paint and remove any dead plants. Aesthetics are absolutely key.

  1. Keep the indoors spick and span

Anyone who owns a dog or a cat that likes to prowl the bushes, or has kids who spend their Winters enjoying the outdoors will know that the season spells muddy footprints and all-round dirt.  After going to all the effort of making sure your home looks welcoming and warm you don’t want your loved-ones footprints to ruin your homely vision. Having an umbrella basket next to the front and back doors will save water dripping everywhere, while a nice, brand new doormat for people to wipe their shoes on will help keep your floors spick and span!


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